–First Hitachi Global PAC product launch in HK
First Hitachi Global PAC product launch in HK
July 18, 2019
The first Hitachi Global PAC product launch was held in Hong Kong on May 8, 2019. More than 40 channel partners and 108 participants gathered to attend the launch event at The Mira Hong Kong Hotel.
The product launch began with a video introducing the concept of the Hitachi Global PAC – “Primairy series” and “air.” A presentation on JCH followed, including Hong Kong business updates and an introduction to the PAC product lines, features and rebate scheme. Attendees showed great interest in the new products, and they participated in a lively interactive Q&A session following the presentation.
There were various Hitachi air showcases and product displays around the ballroom presenting the Hitachi Primairy Large Single Split Series, including the indoor and outdoor cassette, ducted, and floor-ceiling models as well as the remote and wired controllers. These displays helped deepen the guest’s awareness and understanding of Hitachi air and our commercial air conditioning products. During the launch event, guests were also invited to partake in a specialy-prepared lunch buffet, which offered a great chance for the JCH-HK staff to interact and build relationships with the attendees.
A survey was conducted during the event, and participants submitted overwhelmingly positive feedback. All of the respondents felt satisfied with the launch, with the majority rating the launch as “very good” or “extremely good.” In addition, almost all survey respondents agreed that the launch event helped them increase their understanding of and willingness to purchase Hitachi Global PAC products. The event was a great opportunity for JCH-HK to show its Global PAC presence and spur its growth in the PAC market.
by Hitachi
